The Novelty Consultants is your partner in innovative branding and marketing. Specialising in creating tailored strategies that drive results- we have executed successful back-to-back campaigns and are proud of the brands we've helped grow.
Beauty & Lifestyle
Mia Mia Hair redefines beauty with its unique blend of high-tech fibers- a superior alternative to regular synthetic extensions, ensuring a natural, silky, and soft feel. As Head of Global Marketing & Development, Anjola pioneered the global luxury braiding hair category and led integrated brand and PR initiatives across key cultural platforms.
Home Fragrance
Auroe offers bespoke scent marketing solutions tailored for hotels, spas, gyms, banks, offices, retail outlets, and individuals who appreciate the impact of fragrances in their living spaces. The Novelty Consultants managed every detail of their landmark Abuja store launch and drove sustained brand visibility.
Hospitality & Dining
The Angler Restaurant is a waterfront dining destination in Lekki Phase 1, Lagos, offering a vast menu from seafood meals to freshly brewed tea & coffee, signature cocktails, suya and more. The Novelty Consultants delivered the soft launch strategy and continues driving ongoing brand visibility.
Hospitality & Lifestyle
Anjola serves as Head of Branding, Activations & Marketing at KOꓘO Beach, overseeing brand governance, storytelling, digital presence and experiential strategy across the business- combining strategic leadership with hands-on creative direction across branding, events, partnerships and guest experience.
Wellness & Aesthetics
SKN Analytics engaged Novelty Consultants to reposition the brand for growth within Nigeria's premium aesthetics and wellness market. The scope included full brand activation strategy, digital growth planning and experiential campaign design focused on increasing awareness and driving qualified bookings.
Retail & Lifestyle
Novelty Consultants partnered with The Baby Studio to strengthen brand clarity, retail experience and community engagement within the premium baby retail space. The work focused on brand positioning, identity system development, experiential retail activations and long-term growth planning.
Sports & Hospitality
Novelty Consultants led the end-to-end brand development and market launch of LOꓘO Sports Lounge & Leisure Cruises, architecting the full brand identity, visual guidelines, tone of voice, signage strategy, and uniform design- delivering a cohesive, premium brand presence across all physical and digital touchpoints from concept to opening night.
Coaching & Leadership
Founder of Skillsultants- Africa's Accelerator for Sustainable Success and Strategic Growth, and Creator of the V.A.T.O.R Pitch Methodology. A Certified and Accredited Innovative Coach, Mentor and Executive Facilitator. The Novelty Consultants elevated her personal brand positioning and created a comprehensive brand identity system.
From idea to opening day - every activation, every event, every experience is conceived and delivered with the same intentionality. These are the moments we are most proud of.
One of Anjola's favourite projects - her first store opening and her first time delivering work in a new city. She managed the experience from the ground up: coordinating local vendors, overseeing the décor and event preparations, curating the food and arrangements, and directing the content around the opening.
"Beyond the event itself, it was a valuable lesson in adapting a brand experience to a new market and seeing how a different city operates."
A campaign that showed just how much Anjola enjoys creating thoughtful, occasion-led brand experiences. The team developed a short film capturing the full Valentine's experience at The Angler, curated Valentine hampers to make the occasion feel special, brought the space to life through décor and shaped a cohesive experience around the day.
"It reinforced my love for creating packages and activations that turn a calendar moment into something a brand's customers can genuinely feel, share and remember."
One of Anjola's proudest concepts - developed from idea through to execution as a signature experience for KOꓘO Beach. An opportunity to create a distinct hero identity for the beach: elevated, celebratory and beautifully social.
"Curated décor, flowing champagne and body painting moments to guest activities, take-home gifts and branded merchandise- every detail was designed to make the day feel special."
A high-pressure, high-reward project - planned and executed end-to-end in just three days. Working with a global brand of Budweiser's stature, Anjola curated the full guest experience: entertainment, décor and a tailored food and drinks menu, through to branded coasters, tote bags, fans, gift sets and take-home merchandise.
"This project reaffirmed one of my greatest strengths: bringing ambitious ideas to life under pressure, while leading a trusted vendor network that can deliver quickly and beautifully."
A fully branded sporting occasion that brought the prestige of Wimbledon to Lagos. Anjola partnered LOꓘO with Drumshanbo Gunpowder Irish Gin for the 2026 Wimbledon Finals Watch Party - designing every element of the experience from venue dressing to branded merchandise, a bespoke cocktail menu and immersive guest touchpoints.
"We wanted guests to feel the spirit of Wimbledon from the moment they walked in - from the tennis ball florals to the branded gin cocktails and co-branded keychains they took home."
"Thanks to The Novelty Consultants, Mia Mia Hair experienced a remarkable transformation. Our brand visibility soared, our sales figures increased dramatically, and our customer base expanded beyond our expectations."
"Our journey with The Novelty Consultants has been nothing short of extraordinary. Their expertise, dedication, and innovative approach have not only elevated our brand but also instilled in us the confidence to continue growing and evolving."
Let's discuss how The Novelty Consultants can elevate your brand and drive the results your business deserves.