The Novelty Consultants is your partner in innovative branding and marketing. Specialising in creating tailored strategies that drive results — we have executed successful back-to-back campaigns and are proud of the brands we've helped grow.
Beauty & Lifestyle
Mia Mia Hair redefines beauty with its unique blend of high-tech fibers — a superior alternative to regular synthetic extensions, ensuring a natural, silky, and soft feel. As Head of Global Marketing & Development, Anjola pioneered the global luxury braiding hair category and led integrated brand and PR initiatives across key cultural platforms.
Home Fragrance
Auroe offers bespoke scent marketing solutions tailored for hotels, spas, gyms, banks, offices, retail outlets, and individuals who appreciate the impact of fragrances in their living spaces. The Novelty Consultants managed every detail of their landmark Abuja store launch and drove sustained brand visibility.
Hospitality & Dining
The Angler Restaurant is a waterfront dining destination in Lekki Phase 1, Lagos, offering a vast menu from seafood meals to freshly brewed tea & coffee, signature cocktails, suya and more. The Novelty Consultants delivered the soft launch strategy and continues driving ongoing brand visibility.
Hospitality & Lifestyle
Anjola serves as Head of Branding, Activations & Marketing at KoKo Beach, overseeing brand governance, storytelling, digital presence and experiential strategy across the business — combining strategic leadership with hands-on creative direction across branding, events, partnerships and guest experience.
Wellness & Aesthetics
SKN Analytics engaged Novelty Consultants to reposition the brand for growth within Nigeria's premium aesthetics and wellness market. The scope included full brand activation strategy, digital growth planning and experiential campaign design focused on increasing awareness and driving qualified bookings.
Retail & Lifestyle
Novelty Consultants partnered with The Baby Studio to strengthen brand clarity, retail experience and community engagement within the premium baby retail space. The work focused on brand positioning, identity system development, experiential retail activations and long-term growth planning.
Sports & Hospitality
Novelty Consultants led the end-to-end brand development and market launch of LOꓘO Sports Lounge & Leisure Cruises, architecting the full brand identity, visual guidelines, tone of voice, signage strategy, and uniform design — delivering a cohesive, premium brand presence across all physical and digital touchpoints from concept to opening night.
Coaching & Leadership
Founder of Skillsultants — Africa's Accelerator for Sustainable Success and Strategic Growth, and Creator of the V.A.T.O.R Pitch Methodology. A Certified and Accredited Innovative Coach, Mentor and Executive Facilitator. The Novelty Consultants elevated her personal brand positioning and created a comprehensive brand identity system.
"Thanks to The Novelty Consultants, Mia Mia Hair experienced a remarkable transformation. Our brand visibility soared, our sales figures increased dramatically, and our customer base expanded beyond our expectations."
"Our journey with The Novelty Consultants has been nothing short of extraordinary. Their expertise, dedication, and innovative approach have not only elevated our brand but also instilled in us the confidence to continue growing and evolving."
Let's discuss how The Novelty Consultants can elevate your brand and drive the results your business deserves.