A career built at the intersection of strategy, culture, creativity and commercial growth- helping ambitious brands build identities that are not only beautiful, but intentional, memorable and commercially relevant.
"A strong brand should be felt before it is explained."
Anjola Bamisedun is a brand strategist, entrepreneur and communications professional with a career built at the intersection of strategy, culture, creativity and commercial growth.
As the Founder and Lead Brand Consultant at The Novelty Consultants, she works with ambitious brands to build identities that are not only beautiful, but intentional, memorable and commercially relevant. Since founding the consultancy in 2024, she has grown it into a strategic brand and experiential consultancy working across lifestyle, hospitality, beauty and consumer brands.
Before The Novelty Consultants, Anjola built an extensive career across marketing, communications, wealth management, beauty and luxury branding. As the Founder and Brand Strategist of Mia Mia Hair Ltd, she pioneered an innovative luxury braiding hair category, developing distinctive textures and colour ranges while leading global brand, PR, influencer and experiential strategies across multiple markets.
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Her approach to branding is shaped by one simple belief: a strong brand should be felt before it is explained. From the way a customer encounters a space, to the story behind a campaign- perception is built through experience.
From the way a customer encounters a space to the story behind a campaign, the partnerships a brand chooses and the smallest details of its presentation- every touchpoint shapes how a brand is felt and remembered.
She has led premium retail launches, restaurant openings, brand activations, strategic partnerships and integrated campaigns- creating experiences designed to move brands beyond visibility and into lasting cultural relevance.
The strongest practitioners are always evolving: curious enough to learn, adaptable enough to unlearn and intentional enough to keep raising the standard of their work. This belief drives constant innovation in her practice.
Her portfolio includes Auroe Home Fragrances & Diffusers, The Angler Restaurant, SKN Analytics Med Spa, Skillsultants and more- spanning lifestyle, hospitality, beauty and consumer brands.
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Anjola in Lagos
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Beyond the titles, campaigns and partnerships, Anjola is deeply interested in what makes people choose, remember and believe in a brand.
She is intentional about building brands with substance- brands that know who they are, understand the people they serve and have the confidence to occupy their space.
A lifelong learner, she remains committed to deepening her perspective through continuous study and industry exposure- believing that the strongest practitioners are always evolving: curious enough to learn, adaptable enough to unlearn and intentional enough to keep raising the standard.
Work With AnjolaWhether you're launching a new brand, repositioning an existing one, or looking for a strategic partner who will bring both rigour and creativity- Anjola and The Novelty Consultants are ready.
